Mind the Sizing While Placing Orders - Custom vs Standard Clothes Sizing
If you are establishing a new brand, you might have struggled with what sizing you should choose.
Don’t worry if you are struggling with sizing; you are not alone. It has been a nightmare for brand owners for centuries to get the perfect sizing for their clothing for their audience or targeted customers.
Sizing plays a crucial role when you are creating a new brand. It will be your brand’s identity because almost all brands have different or unique sizing criteria according to their customers. All brands try to satisfy their customers by offering ideal sizing.
The most challenging problem is choosing between custom sizing or standard sizing. All brand owners ponder over it to select a perfect sizing option.
If you are a beginner or new entrepreneur, you are in the right place. In this article, we will share how you can select the perfect sizing and whether you should go for custom sizing or standard sizing.
Before we go any further, let’s discuss the difference between custom sizing and standard sizing.
- Standard sizing is the collection of measurements according to most people from a particular area. It is based on in-depth research of a large group of people. The researchers take the measurements of different body parts and create a suitable sizing chart that is referred to as Standard Sizing.
Ready-to-wear clothing is not everyone’s cup of tea. People have different measurements of their body parts—even if two people of the same weight and height have different hip and bust measurements.
You might also have found difficulty in choosing a standard size clothing. If you wear the small size of one brand, you might not get a perfect fit in the small size of another brand.
People usually think they do not have the body according to the standard measurements. They think they are too skinny or chubby. However, in reality, standard sizing is not for everyone. It is actually according to most people.
The standard sizing also depends on the area or targeted country. For instance, the standard sizing chart of China cannot work in South Africa because of the difference in average height, weight, and other measurements of people. Thus, standard sizing is picked according to the country where you plan to sell the clothes.
If the size is not perfect, brands get tons of complaints, and not only that, they also need to return the item. It is also a cumbersome process for the brands and a waste of money in terms of free returns.
- Custom Sizing is the perfect measurement of a person. You can call it tailored or bespoke sizing. It is according to the person who will wear the clothes.
Many brands offer custom sizing. If the buyers think the sizing is not perfect, they can request a custom size from the brand. They can indicate the changes in the standard sizing or send all the measurements to the brand.
This type of sizing is the best option for people who do not like standard sizing. It ensures the right fit for everyone.
What Should You Choose?
We have studied the difference between custom sizing and standard sizing.
It is obvious that a bulk manufacturer would go for standard sizing. If you are ordering from a manufacturer in bulk, then standard sizing is the best option for you. You can choose a standard sizing chart according to your targeted customers and guide them about all measurements. People will definitely buy if you disclose all measurements of your sizing.
Before choosing a chart, make sure to study the target audience. For instance, you need to consider whether you want to target youngsters, plus size, children, athletes, etc.
You need to select the perfect sizing. People will recognize the sizing with time and love to wear your clothes if they are ideal for them.
Before ordering from a manufacturer, make sure what sizing you need. Think about it and find the ideal measurements for your target customers.
If you are confused about the sizing, you can also discuss it with the expert designers of MMS Clothing. We would love to help you out and choose the correct sizing.